The news from Summer 2017 that Colorgraf is working on will be presented at the Materials Design and Innovation Salon – Inspiramais, on January 11 and 12 next year.
The prints and technical pieces that are being developed are influenced by concepts of the pop movement, in the rereading of symbols and objects of common consumption in luxury goods. Another source of inspiration used is the products with idea of displacement, feeling of adventure and freedom.
According to company marketing manager Jordana Drawanz, all new products follow the trends of the Inspiration Forum. “We are very optimistic about the results of this work, which brings the awakening of a new season, where stimulating desires and wills becomes essential for the success of products,” she said.