Once again the company sought to surprise in the creative processes, playing with the materials and betting on a different fashion.
While suggesting a lot of action, inspiration 2020_I refers to the playful. Influence of the Inspiring Salon, the PLAY concept opens in two directions: a fun way to interpret fashion and the momentum needed to connect the present to the future. According to Uana Gaspar, Colorgraf’s commercial sector manager, it is with this dynamic that Colorgraf presented the products developed for the collection at the 43rd Fimec – International Fair of Leather, Chemicals, Components, Machines and Equipment for Footwear and Tanneries.
The manager says that the company’s development sector explored innovative elements and processed an alchemy based on references from the Inspiramais Hall and the “Convergent Relations” theme of the FIMEC Studio project. Among trends, explains Uana Gaspar, the word Resistance continues to influence the creations of the season. Resist to keep what we love above all. Products with strong folk identity, baroque features and exaggerated appeal. Highlight for volumes, embroidery and strips.
Colorgraf once again sought to surprise in the creative processes and promotes new thinking, says the company’s commercial manager. The result of so much research and development can be seen in the 3D labels for sneakers and clothing in general, frequented upper, sublimation pieces and transfers of high durability for slippers, sneakers and slides, as well as very bright clipping. Also included in this creative alchemy are heel covers, 3D resin tags and plasticized PVC technical parts.
From a perspective of freedom, the company has given special attention to the issue of “reconfiguration” in the 2020 releases, adds manager Uana Gaspar, who still recalls quote from stylist and designer Walter Rodrigues about the PLAY concept: “Reconfiguration will be very important. The pieces will need to have differences in prints and textures, and different and deconstructed fabrics. The idea is literally to play with the materials and bet on a completely different fashion. ”
PLAY was given and Colorgraf presented at the fair the news in its portfolio, as well as the consolidated processes that integrate traditional and cultural values, generating functional products to shine and metallized, says Uana Gaspar, commercial sector manager, who recognized at Fi mec This is a great opportunity to introduce the entire company structure to the market, especially in terms of products and services. “We have a broad portfolio for the footwear sector, with the best technology and innovative products,” he concludes.
A national printing company, Colorgraf started its activities in 1993. Since then, driven by investments in management and technology, it has been growing and expanding its product mix to supply the diversified market it serves.
The company’s operations currently reach all of Latin America and Russia, with industrial plants located in Novo Hamburgo / RS and Itapetinga / BA. Colorgraf also has a commercial office in the city of São Paulo / SP.